Local Beauty Brands Every Pinay Should Check Out

The Best Local Beauty Brands

The Philippines is filled with quality beauty brands that rival international ones. Supporting homegrown brands don’t just help them grow, but they save you a lot of money as well! So to celebrate Independence Day, here is a list of tried and tested local beauty brands that are taking the industry by storm, some of your favorite it girls even swear by them! So without further ado, here are the best-selling local beauty brands that you should definitely check out.

The Best Local Beauty Brands That Won’t Break the Bank

1. Human Nature

Local beauty brands

Human Nature takes the crown as the most eco-conscious local beauty brand in the Philippines. Every single item is 100 percent free from harmful chemicals. Their most popular items are the tinted lip balm and the cult classic Sunflower Oil that packs a ton of moisturizing agents as well as vitamins A, D, and E.

2. Suesh


Suesh has long been a popular brand for industry professional but it is slowly making its way to makeup beginners these days. It was established in 2006 by three sisters who developed a passion for beauty. The line includes everything from vanity mirrors, brush sets, and customizable makeup palettes.

3.  Ellana Cosmetics


Ellana Cosmetics is one the longest-running local beauty brands in the country. Their most famous product is the Intensive Blend Foundation, which has been well-loved by Pinays for years! The coverage is great for those struggling to keep their makeup last all day especially since the hot Philippine sun can be very unforgiving.

Lastly, you’ll also find an excellent shade selection with Ellana Cosmetics, so you won’t have to worry about finding the right product for your skin type.

4. Snoe Cosmetics

Snoe  Eyebrow  Gel  Corrector

Snoe Cosmetics offers everything from cosmetics to skincare. The brand is all about delivering top-quality ingredients at a budget-friendly price. Their What’s Up Brow! Water Resistant Eyebrow Gel Corrector Ochre rivals international brands like Benefit and Anastasia Beverly Hills. This particular product guarantees natural-looking brows that are water-resistant and long-lasting.

5. VMV Hypoallergenics

VMV Hypoallergenics Superskin

Struggle with sensitive skin? Then you can rely on Philippine-bred beauty label VMV Hypoallergenics. It is the only local brand that is completely free from fragrances, dyes, and harmful ingredients such as phthalates, parabens, coca-surfactants, to name a few. The brand also assures that every product is non-comedogenic, non-drying, pH-adjusted, and suitable for all skin types.

Local Beauty Brands Every Pinay Should Check Out by